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DefiningSystem

waking the core

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services / 05

Design that survives contact with production.

Product design by the same engineers who ship it. Flows, screens, and design systems built in Figma with tokens that map one-to-one onto the code — because the fastest route from mockup to shipped is not having a handoff at all.

design systemsFigma → prod
what's in it

What we build, concretely.

Flows before pixels

We design the sequence — sign-up, onboarding, the one job the screen exists for — before any layout. Wireframes are cheap to argue with.

Design systems, not one-offs

Tokens, components, and states documented once and reused everywhere, so screen 40 looks like screen 4.

Figma → prod, no handoff gap

The same team that draws it builds it. What gets approved is what ships, to the pixel.

Accessibility as a default

Contrast, focus, target sizes, and reduced motion checked during design — not retrofitted after a complaint.

Dark and light, by design

Tokenised themes that stay consistent across every component — not a filter pass at the end.

UX audits of what you already run

A heuristic review of your live product with specific, prioritised fixes — not a 60-page report nobody reads.

stack & standards

The stack, and why.

Figma

Component libraries with variants and tokens — the source of truth, not a museum.

Design tokens

Names that map straight onto the Tailwind theme — the bridge between design and code.

Prototyping

Interactive prototypes for the risky screens, so arguments end with evidence.

Contrast & a11y tooling

Checked during design, enforced in CI — contrast is a token decision, not a per-screen guess.

Motion design

Choreographed transitions where they help comprehension, and none where they tax the frame rate.

Design ops

Naming, documentation, and versioning that keep the library usable by the fifth engineer, not just the first.

how it runs

How a project runs.

step 01

Audit & align

Where the product is, who it serves, and what the one job is. Decisions need a map.

step 02

Wireframes & flows

Cheap, fast, disposable. Approval happens before anything gets expensive.

step 03

System & screens

Tokens first, then components, then screens — in that order, so nothing is styled twice.

step 04

Ship & verify

We sit next to the build — often doing it — and verify against real usage once it is live.

questions we get asked

Before you ask.

Yes. Many clients take the system and build it themselves. The deliverable is a Figma library plus a documented token set, built to be implemented.

the rest of the team

Everything else we build.

Have a product that needs design?

Talk to the engineers who would actually do the work — no account managers, no sales deck. One call, then a written scope and a fixed price.

Book a scoping call