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DefiningSystem

waking the core

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Websites and web apps that load fast, rank well, and stay fast.

We build production web software on React and Next.js — marketing sites, storefronts, and full applications — typed end to end and statically rendered wherever it earns its keep. This site you are reading is one of ours: statically generated, served from the edge, reading from a database on another continent.

ReactNext.jsheadless commerce
what's in it

What we build, concretely.

Marketing sites that convert

Designed and built by the same team, so the design that gets approved is the design that ships. No agency handoff, no "the devs changed it".

Headless commerce

Storefronts and custom checkouts on top of Shopify, Medusa, or Stripe — product pages that render statically and carts that feel instant.

Web applications

Dashboards, customer portals, and internal tools with real auth, real data models, and room to grow without a rewrite.

SEO built in, not bolted on

Structured data, sitemaps, canonical strategy, and Open Graph cards — every page machine-readable by the crawlers that matter, including AI engines.

Performance budgets

Static generation, incremental revalidation, edge caching, and optimised media. We measure what we ship, not just what we build.

Accessibility from the start

Keyboard paths, focus states, contrast, reduced motion. We build for the visitors most sites quietly exclude.

stack & standards

The stack, and why.

React 19 + Next.js 15

App Router, server components, ISR — the page is HTML first and hydration second.

TypeScript

Strict mode everywhere. If it compiles, it runs.

Tailwind CSS

Design tokens live in the theme, so the code and the design system cannot drift apart.

Headless commerce

Shopify Storefront API, Medusa, Stripe Billing — your data, your rules.

Postgres · D1 · Redis

The right store for the access pattern, not the one we happen to like this month.

Playwright

End-to-end tests that run on every pull request, so refactors stay boring.

how it runs

How a project runs.

step 01

Scope

One working session, then a written estimate with a fixed price — in days, not weeks of back-and-forth.

step 02

Architect

Data model, routing, render strategy, and hosting decided on paper before a line is written.

step 03

Build weekly

You get a preview URL in week one and watch it grow. No big reveal, no surprises.

step 04

Ship & measure

Analytics, monitoring, and a support retainer if you want one. Sites we build keep their scores.

questions we get asked

Before you ask.

It depends on scope, and we say so in writing after one scoping call. Marketing sites are typically a matter of weeks; applications are typically months. You get a fixed quote before we start, not a running meter.

the rest of the team

Everything else we build.

Have a web build in mind?

Talk to the engineers who would actually do the work — no account managers, no sales deck. One call, then a written scope and a fixed price.

Book a scoping call